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The M.Inc Team
Mirabel Emma Aleladia is the founder of M.Inc and lead communications strategist. She has a Bachelor of Laws (LLB) from the University of Nottingham, United Kingdom.
Mirabel is known for her innovative ideas and creativity. She has proven track record of project management, strategizing and delivering solutions on time and effectively.
In her career in communications, she has been effective in liaising with press to help boost her clients’ brand visibility whilst protecting their reputation. She has worked with Nigeria’s largest Credit bureau as a project manager and subsidiaries of the United Nations, International Finance Corporation and African Development Bank. She has consulted for renowned brands such as Unilever, Sterling Bank and Filmhouse
Mirabel is goal oriented, problem solving and enthusiastic about branding and communications. Her approach to branding is non-conventional and is especially suitable to brands who wish to break into the African and global market.
Read more about her in the Pride Woman of the Week article.
Founder/Head Strategist
Joshua Folayemi has an LL.B and B.L from Obafemi Awolowo University, Ile-Ife, and the Nigerian Law School, Victoria Island respectively.
He has proven track record of project management, strategizing, and delivering strategic solutions for brands. He has certifications in Storytelling (Cannes Lions School), Marketing Strategy (Cannes Lions School), Creative Thinking (Cannes Lion School), and Behavioural Economics (Ogilvy Consulting).
In his career in marketing communications, he has worked with some of the world’s most valuable brands on various projects and campaigns, such as OPPO Nigeria, Paradigm Initiative, and Realness Institute amongst others.
Team Lead
Adebayo Adenekan is a results-driven finance professional and a Certified Financial Modeling and Valuation Analyst (FMVA) with a strong background in corporate finance, accounting, and investment analysis. He has worked with MSMEs across industries, including e-commerce, non-profits, financial services, manufacturing, restaurants, and media & advertising, providing strategic financial insights and supporting business growth.
He is highly skilled in financial modeling and valuation, including startup modeling, mergers and acquisitions, leveraged buyouts, and company valuation (DCF, comparable analysis, and precedent transactions). With a keen interest in investment banking, private equity, and consulting, he combines deep financial expertise with a tech-driven approach, proficient in Python, Java, PHP, and Excel VBA for financial automation and app development.
Known for his strong analytical mindset, problem-solving abilities, and effective communication skills, Adebayo is a collaborative team player committed to delivering value and driving business
Finance and Accounting Manager